Malaysia businessman David Wen Fu: suffer is _ if cloud know

In the design industry, Word-of-life decisions. Make sure that customer satisfaction, even smaller profit margins, or reducing quality requirements Malaysia businessman David Wen Fu: Fu suffer is (the fast company 2.0 �� China electronic commerce law 2006 12 cover story "China experience") y. @ interview personal business cardWen Fu-Lin, Malaysia, packaging designersbelieve that increasingly internationalized Beijing, its packaging design market will grow rapidly. This line of business: design is very innovative, always standing in the experience, but always keep discarding experience. Email woon@oopsstudio.com Compact Office suite, three or four computers, seven or eight employees, is a small design company, has long "occupied" the country 40 four-star and five-star hotel's menu design and gift packaging business. The so-called "mountain high the the spirit", the company is the Beijing Central Bah graphic design co., Ltd. Open Ocean Express, block b, room 507, elevated temperature suddenly the door. Several designers dedicated to discussion of the programme, English and Chinese doped with a warm atmosphere. While the suite, and a dark complexion of a middle-aged man, quietly sitting on huge computer monitor, or quietly thinking, or whispered answer incoming calls. He is the ' best graphics design co., Ltd. General Manager David Wen Fu. Get design he has something of the artist's temperament, dark thick hair back, red cell shirt in blue jeans, big shoes. Accept the DiscoveringValue �� China electronic commerce law reporter, he did not like the average company manager that soar eloquence talk to, but with a very low voice, not too fluent Chinese, mumbling as simple to say a few words on the fairway, concentration, looking at you, wait for the next issue. "Men" this 38-year-old David Wen Fu has been engaged in advertising design for nearly 20 years, he witnessed the advertising design by fresh fashion into a household name in history. In 1994, in order to break through the bottleneck in the development of the cause, he decided to give up their jobs to the United Kingdom London St. Martin Design College study abroad. Two years of learning, not only temperature Fu-Lin has advertising design and a master's degree in multimedia, and access to more sophisticated fashion and a wide range of art design concept, through extensive practice, formed its own advertisement design from the creative to the operation of unique views, the cause for the future laid the solid foundation. In 2000, David Wen Fu to Shanghai to visit my brother, he saw relative to Malaysia, Chinese advertising design industry developed at an astonishing pace, there is a deeper, more potential in the market. He decided like brother, like the development of career to come to China, then apply to Beijing for an advertising company, become a "foreign workers". If no unexpected events occur, Wen Fu-Lin may have been so hard to make money for the boss. He didn't want to start his own business, in his view, to be familiar with the various policies and regulations may not be easy. However, in 2002, David Wen Fu from Malaysia resort back to Beijing, the boss "missing", was in the warm Fu-Lin suddenly being pushed to the dilemma. Home Development? 2001, Beijing for the 2008 Olympic Games. During this period, Beijing will be conducting a large-scale infrastructure construction, real estate, hotel tourism will gain unprecedented opportunities for development. The link between Beijing and the world will further strengthen the international famous brand enterprises are also optimistic about the Chinese market, Beijing has a very good market prospects. If you do not want to give up the opportunity in China, unaffordable. In his most hesitant in the moment, the customer gave him the confidence to stay. Wen Fu-Lin sincere steady work style and superb business capabilities to customers who have left a good impression, they hope to maintain relations of cooperation. In a variety of factors, temperature Fu-Lin finally chose their own business. Back to the original scene, Wen Fu-Lin smiled and said, "I can be considered to be men. " From when forced to venture to date, the business is on the right track, this year he set up in Shanghai and Shenzhen obur League design co., Ltd., more knowledgeable, relative to the European design and the popularization of services, will face more obur League high-end customers with more professional services. At the same time, China's largest cities to establish institutions, not only can provide customers with a more personal and more convenient service that will allow them to produce more reliable. Innovation win only if in Malaysia and the Beijing experience accumulation and personal development, Wen Fu-Lin in the company is set up to continue to the 4-star, five-star hotel of the design as a main dish. He does not have a fast expansion of the company's size, so far the only EU Bah eight designers. He considered that good design company is in need of elite, is efficiency, complex organization and excess personnel easily Dacia, the formation of the company's development. Because of the shortage, the temperature had to bear the heavy Fu-Lin's work tasks and pressure in the first two years, he hardly can freely dispose of his spare time, all of the body and mind and get back to work. "It really is very tired. " The size of the company, from design to management to marketing, he has to experience personally. The company's development on the track, he specifically from Malaysia to several experienced peers serve as design Director, become career zuobang right arm. He stressed that the company has headPrevious achievements with "partners" of the hard work pay are inseparable. He is also very safe to put the branch business to partners to take care of. Currently, our main service project involves VI design, graphic design, packaging design, etc. Four-, five-star hotels, real estate companies, international schools, foreign chambers of Commerce, the well-known foreign companies, 90 per cent of the total customer base. Which menu design with great features, 40 four-star and five-star hotel specified menu design companies, such as Crown Hotel (five star), holiday hotel (four star), Shangri-La Hotel Beijing (five star), Lido Hotel (four star), InterContinental Hotel (Super five-star), and so on. A only a few computers, several architects of a small company, how can allowing domestic 40 or 50 four-star and five-star hotel to become a customer? innovation, innovation, innovation! temperature Fu-Lin admits, the design of this line is very focused on innovation, always standing in the experience, but always keep discarding experience breakthrough, innovation. He's demanding design, focused on innovation, to allow foreign customers feel China design level and international synchronization. They use the best Apple computer with the most advanced design software to recruit the most talented designers, and strive to making quality products. Wen Fu-Lin on a daily basis to their brainwashing, allow yourself to always keep fresh State and exuberant combat effectiveness. Customers brings new customers comes to pioneering years of philosophy, Fu-Lin once again lost in thought. "Don't be afraid to lose!" he said, with a Chinese saying goes, "suffer is a blessing". His unforgettable company start-up stage, in order to hit the brand, whether large, small, profit, he all next, even if it is only a cover, a business card, to the pursuit of excellence. Wen Fu-Lin's customer, are essentially old customers about new customers, new customers becoming old customers, but also brings the next batch of new customers, this pattern has continued ever since. Wen Fu-Lin laughs, because their nature, are not within the words, the only hope for the product strength move customers, retain customers, and then talk about future development. When I first came to Beijing, he felt that Malaysia's design standards and international more practice. In recent years, with advertising planning concepts to everyday life, a very short time, large and small advertisers like mushrooms, directly led to the rapid intensification of competition in the industry. Faced with increasingly brutal market status, temperature Fu-Lin toddler. Enterprises to establish a good reputation is not easy, it is important to ensure customer satisfaction. Even smaller profit margins, or lower quality requirements. He believed that this competition after the sand qucuqujing process must occur after the inevitable result of the survival of the fittest, the market will gradually return to normal state, truly high-quality enterprise can withstand and survive. Now, he is still actively expanding new market space, such as the hotel's interior decoration of Christmas activities and event planning and more. He is working to build their company's brand, "has been working for someone else's company image planning and design of packaging, and now packing my own!"